- Proctor and Gamble
- Ford Motors
- General Motors
- Dell Computer
- Coca Cola
- Calvin Klein
- Federal Express
- American Airlines
- Exxon Mobil
- American Express
The most successful businesses in a free market economy are those that have a well-defined, strong marketing organization. Marketing is the thinking part of a business. A proactive company is marketing led!
Classically speaking, the responsibilities for a marketing department are primarily: research, "objective filtering", planning, product/market development (including establishing price and controlling product gross margin), product training, marketing services, and advertising. A marketing department's overall function is to prepare a product/service for the sales department's implementation responsibility.
Of course, there are . . . degrees of practicing marketing...
Consumer marketing is the most classically-oriented and requires a well-funded budget and solid commitment by senior management. Business to business marketing normally is not as fast paced nor requires the same budgetary percentages as consumer products marketing, but requires the same senior management support and understanding.
Practicing the "good old boy'' sales approach or believing that price is the only thing that matters will not take a company very far anymore. Applying a strong marketing presence within an organization and committing the funds to support its ability to provide profitable results is the only way a company in a free market economy will maximize its potential.
It takes spending money wisely . . . not miserly to make money! Just look at the Internet . . . It is all about MARKETING!